World-class marketing. Supercharged by AI.
Thirty years of brand strategy from inside McDonald's, Mars, Unilever and Burger King, built into an Intelligence Suite you run yourself. Below, real output on a fictional Dee Why physio. Two fires, one firm.
Northern Beaches physio customers want to get back to a named activity, not just be pain-free.
Invisible at the moment a new patient decides where to book.
Says nothing a competitor doesn't also say. Answers none of the questions that stop people booking. Speaks to no specific person doing any specific thing. Scores start at six: every business we see has something to build on.
"Inclusive to the point of being directionless."
Most marketing isn't working because the foundation is weak.
Good businesses don't hit a growth ceiling because the product isn't good enough. They hit it because they've never had marketing built at this calibre. Agencies that run tactics without strategic depth. AI tools spitting out content with no foundation under it. And now the ground has shifted again: before your next customer calls anyone, they ask an AI.
"If your foundation is weak, AI will amplify that weakness at scale. If your foundation is strong, AI becomes the most powerful multiplier you've ever encountered."
Paul Tredinnick · Marketing Executive's AI AuthorityBefore you spend a dollar, see the reading.
Tell us who you are and where you work. The engine runs a stripped-back pass of the Diagnosis on your business and sends you one page. Not the plan. The reading. If it stings, you'll know exactly what the full Diagnosis is for.
- Three things your buyers actually sayVerbatim, from the forums and groups where they complain. Pulled for your category and patch.Included
- Flint's four scores on your homepageClarity, customer language, proof, direction. One sentence on the biggest gap.Included
- The sameness checkHow many of your competitors say the same thing you do. Usually most of them.Included
- Named or not namedWe ask the AI tools your customers use who to call for your work. You see the count.Included
- The full mapThe pain-point map, the language bank, the whitespace, the primary diagnosis and three priority actions. Table of contents only.Diagnosis · $1,999
One Snapshot per business · Delivered by email within two business days · No call, no pitch
Know what's actually broken. Four reports. One priority.
Most businesses describe symptoms. The Diagnosis finds the cause, ranks what to fix first, and tells you what we're sure of and what we're not. Module 1 of five. Built on thirty years of brand strategy, run by the engine, yours in under an hour.
- 01Customer InsightPain-point map, question map, language bank, insight summarySample →
- 02Messaging AuditYour words against what they care about. Flint finds the gap.Sample →
- 03Competitor and CategoryWhere everyone sounds the same. Your whitespace.Sample →
- 04Marketing Diagnosis ReportOne primary diagnosis. Three priority actions. Confidence notes.Sample →
- Four stages, four PDF reports
- One primary diagnosis, three priority actions
- Every finding labelled evidence or inference
- Refresh it each quarter. Your portal, your history.
Four doors. Start with the free one.
The Snapshot
Three buyer quotes, Flint's four scores, the sameness check, and whether the AI names you. If the answer stings, it's fixable.
Marketing Diagnosis
Four stages, four PDF reports, one primary diagnosis and three priority actions. Pay, log in, run it yourself. The full map behind the Snapshot.
Diagnosis Refresh
Re-run all four reports on the same business and market, 90 days or more after your Diagnosis. See what moved, what didn't, and what changed in how AI describes you.
Coming
Positioning, messaging, content and visibility, each built on the Diagnosis. Each one a product, not a retainer. Diagnosis clients hear first.
Two Fires Engine
The same agents behind the Diagnosis, as an API and MCP server your own AI can call. Keys come with a paid credit pack. No free tier.
Your agents can write copy. They can't tell you if it's wrong.
The same four agents that run inside our client portal, available to yours. One MCP URL, one API key, paid per run, no contract. Customer evidence, a message audit, a category scan, an AI visibility check: the strategist your AI calls before it writes a word.
- Customer InsightReal pains, questions and language for any category and region
customer_insight - Messaging AuditFlint reads any URL against what the customer actually cares about
messaging_audit - Competitor and CategoryWhere everyone sounds the same. The whitespace nobody has taken.
competitor_category - AI Visibility CheckWho the AI names for your work on your patch, and whether it's you
ai_visibility_check
A strategist's read every week, without the strategist.
Before the agency. Before the rebrand. Know what's actually wrong.
Wire "audit this page" into your own SDR, content or CRM stack.
// paste into your agent's MCP config "two-fires": { "url": "https://engine.two-fires.com/mcp", "headers": { "Authorization": "Bearer tfe_live_…" } }
POST /v1/audit { "site_url": "https://yourclinic.com.au" } 202 { "run_id": "run_8f2…" } GET /v1/runs/run_8f2… → structured result + pdf_url
Get a key
Two principals. Both fires, same firm.
Paul Tredinnick
Thirty years of marketing leadership at McDonald's, Mars, Unilever, Burger King and Scotts Lawn & Garden. Brand strategy, positioning, customer insight and integrated marketing across the world's most competitive categories. Author of Marketing Executive's AI Authority.
James Whitehill
Fifteen years in advertising production for international multi-million-dollar businesses. Four years deploying AI tools and execution systems across SMEs, and now leading our agent architecture. Moved from traditional to digital advertising before the market caught up. Same instinct, applied to the AI shift.
Straight answers. Before you pay.
Is the $1,999 a subscription?
No. It's a one-off payment for one Diagnosis: four reports on one business website and one nominated service area. Nothing recurs and there's nothing to cancel.
What if I have more than one business?
Each business needs its own Diagnosis. The reports are built on one website and one local market, so a second brand or a materially different location is a separate piece of work.
Can I run it again later?
Yes. A Refresh re-runs all four reports on the same business and market for $749 + GST, available 90 days after your Diagnosis. AI visibility moves, so a quarterly reading is the point. Request it from your portal.