World-class marketing.
Supercharged with AI.
A firm built around your growth. Brand discipline forged at the world's most competitive companies. AI execution we live in every day.
Most marketing isn't working
because the foundation is weak.
Great businesses don't hit growth ceilings because their product isn't good enough. They hit them because they've never had the calibre of marketing required at this altitude. Agencies that execute tactics without strategic depth. Marketers still developing fundamentals. AI tools that generate output without the foundation to make it meaningful.
Two fires.
One outcome.
Thirty years of global brand work at the world's most competitive companies. Sharp positioning, deep customer insight, distinctive assets. Every framework tested against real consumer behaviour. Every dollar measured against commercial outcome.
An AI agent stack we operate every day inside our own firm. Agents handle the production work: research, drafting, distribution, reporting. We handle judgment, strategy, the calls that matter. Built from craft, not from gimmick.
Two principals. Both fires.
Same firm.
Thirty years of marketing leadership at McDonald's, Mars, Unilever, Burger King and Primo Foods. Brand strategy, positioning, customer insight and integrated marketing across the world's most competitive categories. Author of Marketing Executive's AI Authority.
Fifteen years in advertising production for international multi-million-dollar businesses. Four years deploying AI tools and execution systems across SMEs in operation, and now leading our agent architecture. Moved from traditional to digital advertising before the market caught up. Same instinct, applied to the AI shift.
We're not for everyone.
And that's on purpose.
We work with no more than six client engagements at any time. Some businesses are an automatic no for us, no matter the fee. Easier for everyone to know up front.
Three doors.
Pick whichever fits.
Two fires.
Your business.
Let's begin.
Every engagement starts with one conversation. Forty-five minutes of your time, a full day of ours in preparation. You leave with a clearer view of what's actually broken, whether you work with us or not.
Bring us your hardest growth problem →Light the fuse.
Tell us what's not working. A sentence or two is enough. We read every message and reply within two business days.