Coming soon
Light the Fuse.
The marketing podcast for ambitious businesses.
Thirty years of brand strategy meets the AI era. James Whitehill and Paul Tredinnick cut through the noise on brand, growth, and what actually works in marketing — with no fluff and no agency speak.
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Your hosts
JW
James Whitehill
Chief Connector
Founder of Veruslink and Two Fires. James connects capital, strategy, and AI to build businesses that compound. The engine behind the engine.
PT
Paul Tredinnick
Brand Fire
Thirty years building iconic brands at McDonald's, Mars, Unilever and Burger King. Paul brings the strategic depth that turns good businesses into category leaders.